URBbd TrailerPartsWhere quality meets value.

Privacy Policy

Last updated: 1 May 2025

This Privacy Policy explains how URBbd (“we”, “us”, “our”) collects, uses, stores and protects your personal data when you visit www.urbbd.ie, submit a quote request, or use our contact form. We are committed to complying with the EU General Data Protection Regulation (GDPR), including requirements under Google Consent Mode v2, and all applicable data protection legislation.

1. Who We Are (Data Controller)

The data controller responsible for your personal data is:

We also operate through the following related entities and offices:

2. What Personal Data We Collect

We collect the following personal data from you, depending on how you interact with our website:

Quote Requests (via WooCommerce)

  • First name and surname
  • Email address
  • Phone number
  • Delivery address (street address, county, country, Eircode)
  • Order ID (generated automatically upon submission)

Contact Form Submissions

  • First name and surname
  • Email address
  • Phone number
  • Message body

Automatically Collected Data (Analytics & Tracking)

Subject to your consent, we collect the following via third-party analytics tools:

  • IP address (anonymised where applicable)
  • Browser type and version
  • Pages visited and time spent on site
  • Referring URL
  • Device and screen information
  • Interaction behaviour (clicks, scrolls, heatmaps)

3. How We Use Your Personal Data

We use the personal data we collect for the following purposes:

  • To process your quote request – We use your name, contact details, and delivery address to prepare and send you a product quote. No payment is taken through the website; all pricing is provided manually by our team. Please note that VAT or applicable taxes may be included in the quote we send you.
  • To respond to contact form enquiries – We use your name, email address, phone number, and message to respond to your query.
  • To improve our website and services – Where you have given consent, we use analytics tools to understand how visitors use our website.
  • To comply with legal obligations – We may retain records as required by law.

4. Legal Basis for Processing

We rely on the following legal bases under GDPR Article 6 to process your data:

  • Contractual necessity (Art. 6(1)(b)): Processing your quote request and contact form submission in order to take steps at your request prior to entering a contract.
  • Consent (Art. 6(1)(a)): Use of non-essential cookies and analytics tools (Google Analytics 4, Hotjar). You may withdraw consent at any time via our cookie consent banner.
  • Legitimate interests (Art. 6(1)(f)): Improving our website and understanding user behaviour, where this does not override your rights.
  • Legal obligation (Art. 6(1)(c)): Where we are required to retain records by applicable law.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies on this website. Under Google Consent Mode v2, certain analytics functions are adjusted based on the consent status you provide via our cookie consent banner.

Essential Cookies

These are strictly necessary for the website to function and do not require your consent. They include session management, WooCommerce cart and quote functionality, and security tokens.

Analytics & Performance Cookies (Consent Required)

  • Google Analytics 4 (GA4): We use GA4 to collect anonymised data about how visitors use our site. GA4 operates in conjunction with Google Consent Mode v2. When consent is not granted, GA4 operates in a consent-restricted mode and does not set measurement cookies. Where consent is granted, cookies such as _ga and _ga_* are set. Data may be transferred to Google LLC servers in the United States under EU Standard Contractual Clauses. For more information, see Google’s Privacy Policy.
  • Hotjar: We use Hotjar to analyse user behaviour through heatmaps, session recordings, and interaction data. Hotjar sets cookies including _hjSessionUser_* and _hjSession_*. This service is only activated with your consent. Data may be processed by Hotjar Ltd (Malta). For more information, see Hotjar’s Privacy Policy.

Google Search Console

We use Google Search Console to monitor our website’s performance in Google search results. This tool does not set cookies on your device and processes only aggregated, non-personal search performance data via Google’s own systems.

Google Consent Mode v2

Our website implements Google Consent Mode v2. This means that Google tags adjust their behaviour depending on the consent choices you make via our cookie consent banner. If you do not consent to analytics cookies, Google tags will operate in a limited mode without setting measurement cookies, while still allowing basic modelling where applicable. Your consent preferences are stored locally in your browser and can be updated at any time.

6. How We Share Your Data

We do not sell your personal data. We may share your data with the following categories of third parties only where necessary:

  • Google LLC – for analytics (GA4) and search performance (Search Console), subject to your consent and under EU Standard Contractual Clauses.
  • Hotjar Ltd – for behavioural analytics, subject to your consent.
  • WooCommerce / Automattic – our e-commerce platform used to manage quote requests.
  • Hosting and IT service providers – who process data on our behalf under data processing agreements.
  • Legal or regulatory authorities – where required by law.

All third-party processors are required to process your data only on our documented instructions and in accordance with GDPR.

7. International Data Transfers

Some of our third-party service providers (including Google LLC) are based outside the European Economic Area (EEA). Where data is transferred to countries that do not provide an equivalent level of data protection, we ensure appropriate safeguards are in place, including EU Standard Contractual Clauses (SCCs) as approved by the European Commission.

8. Data Retention

We retain your personal data only for as long as necessary for the purposes set out in this policy:

  • Quote request data: Retained for up to 3 years from the date of submission, or as required by applicable business and tax record-keeping obligations.
  • Contact form data: Retained for up to 12 months from the date of submission unless a business relationship is established.
  • Analytics data: Retained in accordance with the retention settings of each platform (GA4: up to 14 months by default; Hotjar: up to 365 days).

9. Your Rights Under GDPR

As a data subject under GDPR, you have the following rights:

  • Right of access – You may request a copy of the personal data we hold about you.
  • Right to rectification – You may ask us to correct inaccurate or incomplete data.
  • Right to erasure – You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected.
  • Right to restriction of processing – You may ask us to restrict how we use your data in certain circumstances.
  • Right to data portability – You may request a copy of your data in a structured, machine-readable format.
  • Right to object – You may object to processing based on legitimate interests.
  • Right to withdraw consent – Where we process data based on your consent, you may withdraw it at any time without affecting the lawfulness of processing before withdrawal. You can manage your cookie preferences via our cookie consent banner at any time.
  • Right to lodge a complaint – You have the right to lodge a complaint with a supervisory authority. In Ireland, this is the Data Protection Commission (DPC): www.dataprotection.ie.

To exercise any of your rights, please contact us at info@urbbdtrailerparts.ie or call +353 87 768 8647. We will respond to all verified requests within 30 days.

10. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, accidental loss, destruction, or damage. These include SSL/TLS encryption on data transmission, access controls, and regular security reviews. In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, we will notify the relevant supervisory authority within 72 hours and inform affected individuals where required.

11. Children’s Privacy

Our website and services are not directed at children under the age of 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us immediately and we will delete it promptly.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. The date at the top of this page indicates when the policy was last revised. We encourage you to review this page periodically.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please contact us: